Operational Excellence | Peter Scanlon
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INTRODUCTION

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Senior operations leader with 20+ years of experience enabling marketing success across startups, public companies, and mission-driven organizations. I bring a global perspective that spans both agency and in-house environments — from Google Creative Lab and Mozilla Firefox, to Goodby Silverstein & Partners, Publicis, and Monks.

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I create environments where people feel motivated and empowered. My work has directly supported $300M in revenue by exploring digital experiences that increased product loyalty, developing a digital feature that created $100M+ in annual media value for an existing product, and building the fastest-growing group in agency history to deliver $45M in annual revenue.
 

I specialize in supporting marketing executives through operational excellence, strategic program management, and cross-functional leadership of internal and external partners. I bring a systems-thinking approach combining process design, financial oversight, legal consideration, and team enablement to help initiatives thrive.

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Summary
Skills
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SKILLS

Chief of Staff Support, Marketing Operations, Executive Operations, Cross-functional Team Leadership, Strategic Program Management, Stakeholder Management, Executive Collaboration, Operational Alignment, Process Design, Team Infrastructure, Financial Management, Budget Management, Organizational Scale-up, Change Management, Project Leadership, Business Operations, Team Enablement, Performance Management, Strategic Planning, Compliance Management, International Team Management, Leadership Development, Operational Efficiency, Systems Thinking, Workflow Optimization, Resource Allocation, Goal Setting & Tracking, Executive Communications, Board Relations, Collaborative Leadership, Growth Operations, SaaS Implementation, Digital Strategy, Technology Integration, Start-up Operations, Global Operations, Revenue Operations

LEADERSHIP

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CONSULTANT, PS INC.

Chief of Staff & Marketing Operations Consultant collaborating with founders, CMOs, and senior leaders to deliver operational excellence across complex environments.

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SVP, GROUP ACCOUNT DIRECTOR, MONKS

Secured the fastest-growing account in agency history, achieving double-digit year-over-year growth for two major clients, coordinating efforts among over 400 contributors.

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VIRTUAL CMO, EARLY STAGE STARTUPS IN EUROPE

Collaborated with mission-driven founders to implement strategic go-to-market initiatives across multiple companies and achieve critical marketing milestones.

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ACTING CMO, MOZILLA 

Developed strategies that enhanced user loyalty, contributing to $300M in annual Firefox revenue by directing a cross-continental team of 100 to expand markets globally.

COMMUNICATION

SENIOR DIRECTOR, BRAND ENGAGEMENT, MOZILLA

Implemented a global media channel that generated $100M in annual media value and established an identity system for a new independent mobile OS.

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INTERIM MANAGING DIRECTOR AND ACCOUNT DIRECTOR, GOOGLE CREATIVE LAB

Led product integration in a global campaign that positioned Chrome as the market leader, while building processes to support team growth in the USA and UK.

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ACCOUNT DIRECTOR, GOODBY, SILVERSTEIN & PARTNERS ADVERTISING

Led experimental creative and technology projects that took a leading agency into building new experiences for people that reflected shared values and interests.

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Communication
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COLLABORATION

STANFORD DESIGN SCHOOL, WORKSHOP INSTRUCTOR 

Created and led a design series focused on creating banking solutions for low-cost smartphones in emerging markets.​

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ADVERTISING AGENCY AND DOT COM BUSINESSES

Directed the development and implementation of digital strategies, enhancing online customer engagement and driving e-commerce growth across diverse sectors.

PARTNERSHIPS

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MONKS | US

‭ Monks is an AI-driven, digital-marketing company supporting clients in 32 countries‬‭.

BUNQ | NL

bunq is a new way for Europeans to bank using only bunq debit cards and the bunq mobile app.

MIRACL | UK

MIRACL is a cybersecurity start-up that uses a cloud-based service to deliver simple, scalable, user-friendly authentication into web and mobile apps.

 

STANFORD D.SCHOOL | US

The Design School at Stanford University is a user-focused program that provides fields of study with means and methods for creating change in their world.

UNIRIS | FR

Uniris is a new blockchain protocol that reduces the resources required to reach immediate consensus​.​​​

RENAISSANCE | FR

The Renaissance Project is a jobs training program that up-cycles unsold couture garments.

MOZILLA | US

Mozilla is a global not-for-profit technology company and maker of the groundbreaking Firefox web browser. Open source, and focused on empowering users.

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GOOGLE CREATIVE LAB | US

Google Creative Lab is a group of imaginative thinkers and builders who create ways of engaging people with Google products to change what's possible.

PREVIOUS ENGAGEMENTS

24 Hour Fitness​

Goodby, Silverstein & Partners Advertising

Publicis Advertising

Gap Inc. Direct

Hal Riney & Partners Advertising

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